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Digital Marketing Analyst
Academy Xi
Publication date: Nov 16th
Job type: Full Time
Category: Marketing-Sales
View all Academy Xi jobs

Be part of changing the world through education and empowering future thought leaders to create impact
Hello, Future Digital Marketing Analyst

Together, we look forward to changing the world through education and empowering future thought leaders to create impact.

We Enhance The Capabilities Of Teams And Individuals In Areas Across

Founded in January 2016 as a startup, Academy Xi is a future-focused Edu-tech startup that provides short, practical, skill-specific programs.

User Experience Design
Mixed Reality
Data and Analytics
Service Design
Digital Growth Marketing
Product Management

We’re here to make a difference by supporting companies looking to address digital skills gaps, and helping individuals enhance their digital capabilities to make career transitions. We are looking for a Digital Marketing Analyst who wants to help us shape the future of the industry.

What You'll Do

Marketing planning, execution and reporting:
  • Work with team to help device monthly marketing plan to achieve lead and enrolment targets, particularly around performance media
  • Execute monthly tactical campaigns across all channels, with focus on SEM and FB.
  • Manage and track campaign delivery and performance to ensure budget pacing, CPCs and CPLs are on target
  • Understand, use and manipulate data to device and implement ongoing optimisation strategies
  • Work with Digital Marketing Manager, CMO & stakeholders to determine ongoing business intelligence needs in order to design, develop and produce ongoing reports and dashboards to measure performance of marketing across all channels
  • Work with the team to ensure continuous improvement and accuracy in tracking performance of media and customer engagement initiatives
  • Competitor Analysis: Conduct market research to analyze the competitive landscape, determine brand perceptions, identify key industry trends, identify new market opportunities and help with the overall SWOT analysis for all new products
  • Continuously remain abreast with platform updates and identify relevant test and learn opportunities eg. betas, new ad units, updated platform support, new targeting options etc


Communication And Teamwork
  • To participate and contribute as an active member of the marketing team in relation to planning and execution of all marketing activities
  • Any other duties as required


Analytics
  • Gather and develop intelligence of the Academy Xi business and draw out insights to share with the team.
  • Web Analytics - In addition to setting up standard web reports, the ideal candidate will continually mine Google Analytics for insights to improve website performance
  • Exposure to data analytics projects, or interest in, predictive analytics, attribution and look-alike modelling
WHO YOU ARE
  • Willingness to learn, quick learner
  • Ability to analyse and interpret data, providing actionable insights
  • High attention to detail
  • Strong team player
  • Overall ability to adapt quickly to new requirements and manage multiple priorities will be critical
  • Excellent verbal and written communication skills
  • Establishes and maintains effective relationships and builds rapport with internal and external partners
  • Contribute to meetings and discussions in an effective, clear manner
  • Solid business acumen, analytical, and problem-solving skills
WHAT YOU'LL BRING
  • 1+ years of marketing experience preferred; particularly in performance media
  • Knowledge of Google ads, Facebook and Instagram ads (Google Analytics and programmatic display experience is a plus)
  • Experience with search optimisation, search marketing, social media marketing, test and learn (display advertising and/or email marketing and or marketing automation is a plus)
  • Knowledge of statistics/data analysis, strong MS Excel user.
  • Experience in measuring and analyzing performance
  • Willingness to learn additional software systems
  • Experience in Ad tech like Marin/Kenshoo/Google 360/Adobe Ad Cloud preferred
  • Experience with AB testing tools such as Optimizely or Optimise 360 preferred

WE LOOK AFTER OUR OWN

To That End, We Support Your Financial, Physical And Intellectual Well Being

Being a startup with a purpose and a grand, achievable vision, we believe in ensuring our best are healthy, wealthy and wise.

Wellness membership allowance
Mobile phone allowance
Free access to our growing roster of courses
Good base salary
Mac laptop

More About Academy Xi

We’re a growing Sydney-based Education and learning startup with our HQ in the Sydney CBD, with an office in Melbourne and soon to be Singapore. We have an amazing passionate team and exciting culture.

We’re looking for someone who is passionate about changing the world through education and social entrepreneurship. We’re building our online, blended learning and remote learning platform, with vision to revolutionise education.

Academy Xi provides career transforming courses for individuals looking to expand their knowledge and custom training for teams in design and technology. Structured on our three core pillars: Education (Academy Xi), Thought Leadership (XiThink) and Social Impact (XiAct) we support governments, companies and communities in entrepreneurship and positive social impact.

We believe in empowering people with practical, actionable skills that will lead to improving life for others and ultimately change the world. Our students, instructors and our growing team are our Tribe. We’re a close family, building a culture of trust, passion and X-i-tement. We’re dedicated to attracting passionate people who live and breathe our vision.

Could this be you?

See you in the future.

Please mention that you come from GetRemotify when applying for this job.